Marketing vacancies are budget-and-results documents: channels you ran, money you managed, what it cost to acquire a customer, and what grew. Screeners scan for channel names and numbers; 'increased brand awareness' without a measurable proxy scans as filler.
Keywords that appear in Marketing Manager job descriptions
- campaign management
- paid social
- Google Ads
- Meta Ads
- SEO
- content marketing
- email marketing
- marketing automation
- HubSpot
- GA4
- lead generation
- CAC
- conversion rate
- budget management
- CRM
Use only the keywords that are true for your experience — screening software matches them, but humans read them.
How to rewrite your bullets for a Marketing Manager job
Generic
Ran marketing campaigns across channels.
Tailored
Managed EUR 15K/month across Meta and Google Ads; cut CAC from EUR 42 to EUR 28 while scaling leads 60%.
Generic
Was responsible for content marketing.
Tailored
Built a content engine of 8 posts/month that grew organic traffic from 5K to 22K monthly sessions in a year.
The numbers above are placeholders — swap in your real ones.
Common Marketing Manager resume mistakes
- Channels without numbers: no budget, no CAC, no growth percentage — the three things every marketing screener scans for first.
- A tools list (HubSpot, GA4, Semrush) with no campaign outcomes attached to any of them.
- 'Increased brand awareness' with no proxy metric — mentions, branded search, share of voice, anything countable.
Summary line patterns
- Marketing manager, 5 years B2C: paid acquisition, email, and analytics — budgets to EUR 20K/month.
- Growth-focused marketer for SaaS: SEO and content engine, from zero to compounding organic pipeline.
Knockout requirements to check before applying
- Work authorization
- Language level (often near-native for content-heavy roles)
- Industry experience as must-have
- Specific channel expertise listed as required